◆ 1. Acceptance of Terms
By creating an account, accessing our platform, or using any ArcTactic service, you ("Customer," "you," or "your") agree to be bound by these Terms of Service ("Terms"), our Privacy Policy, and any applicable Order Forms or addenda. These Terms form a legally binding agreement between you and Zentrio (Pty) Ltd (operating as ArcTactic, Registration Number: 2026/489361/07).
If you are using ArcTactic on behalf of a company or other legal entity, you represent that you have authority to bind that entity to these Terms. If you do not have such authority, or do not agree with these Terms, you must not use the platform.
◆ 2. Eligibility
You must be at least 18 years old and have the legal capacity to enter into contracts in your jurisdiction. ArcTactic is a business-to-business (B2B) platform. Individual consumers and persons under 18 are not permitted to create accounts.
You represent that your use of ArcTactic will not violate any applicable law or regulation, including those of your country of residence and the United States.
◆ 3. Accounts & Access
You must provide accurate, current, and complete information when registering an account and keep it updated. You are responsible for:
- Maintaining the confidentiality of your login credentials
- All activity that occurs under your account or workspace
- Promptly notifying us of any unauthorized access at security@arctactic.com
- Ensuring all authorized users in your workspace comply with these Terms
Identity and access management is provided by WorkOS. ArcTactic supports Multi-Factor Authentication (MFA), which we strongly recommend enabling on all accounts.
◆ 4. AI Agent Services
ArcTactic provides AI workforce automation tools, including:
- Archie (CRM AI): Database automation, lead routing, and pipeline management
- Voice AI: Outbound and follow-up calling via telephony integrations
- Marketing AI: Email sequence generation, campaign management, and audience targeting
- Analytics AI: Sales forecasting, performance reporting, and revenue analytics
All AI agents execute operations based solely on the documentation, FAQs, rules, and pipeline configurations you provide. You are solely responsible for reviewing, testing, and approving all agent scripts, messages, and automation rules before deployment to your contacts.
AI Act Transparency (EU): Where required by the EU AI Act or similar legislation, you agree to clearly disclose to end-users when they are interacting with an AI system (e.g., during Voice AI outbound calls or automated chat sequences) and ensure human oversight mechanisms are in place for significant automated decisions.
ArcTactic makes no guarantee that AI-generated outputs (call scripts, emails, CRM recommendations) are accurate, legally compliant with your specific industry, or suitable for your particular use case. You are responsible for ensuring compliance with all applicable laws governing your outreach activities.
◆ 5. Acceptable Use Policy
You agree not to use ArcTactic to:
- Transmit spam, unsolicited communications, or messages in violation of CAN-SPAM, TCPA, CASL, or applicable laws
- Contact individuals on Do-Not-Call (DNC) registries without lawful consent
- Engage in deceptive, fraudulent, or misleading communications
- Violate any third party's privacy, intellectual property, or other rights
- Attempt to reverse-engineer, decompile, or extract proprietary AI models or source code
- Use the platform to store or transmit malicious code, malware, or harmful content
- Circumvent any platform security measures, rate limits, or access controls
- Resell or sublicense access to the platform without written consent from ArcTactic
- Use the platform for any unlawful purpose or in violation of any applicable regulation
- Data Scraping & Enrichment: When using third-party data extraction, web scraping, or enrichment tools (e.g., Apify, seamless.ai) in conjunction with our AI agents, you warrant that you have the legal right, consent, or legitimate interest to extract and use such data in accordance with all applicable data protection laws.
Violation of this Acceptable Use Policy may result in immediate account suspension or termination without refund.
◆ 6. Communications Law Compliance
Telephone Consumer Protection Act (TCPA): You are solely responsible for obtaining all legally required prior express written consent before using Voice AI to contact any individual via automated calling or SMS. ArcTactic does not pre-screen contact lists for TCPA compliance.
CAN-SPAM Act: All email campaigns generated by Marketing AI must include a valid physical postal address, a functioning unsubscribe mechanism, and must not use deceptive subject lines. You are responsible for honoring unsubscribe requests within 10 business days.
Do-Not-Call (DNC) Compliance: You are responsible for maintaining and scrubbing your contact lists against the National Do Not Call Registry and applicable state DNC lists before enabling Voice AI outreach.
GDPR / ePrivacy: If contacting individuals in the EEA, you must have a lawful basis for processing their data and obtaining consent for electronic marketing communications as required by the ePrivacy Directive.
ArcTactic provides the technical infrastructure for AI-driven communications. All compliance obligations with respect to your contact lists, consent records, and messaging content remain with you as the Data Controller.
◆ 7. Billing & Subscription
Subscription Fee: ArcTactic is billed at $497 USD per month, charged in advance on a recurring monthly cycle processed securely by Stripe.
Free Trial: We offer a 14-day free trial with no credit card required. At the end of the trial period, you will be prompted to subscribe to continue using the platform.
Telephony Usage: Outbound call minutes and SMS messages consumed by Voice AI are billed separately based on actual usage at applicable per-minute or per-message rates disclosed at the time of enablement. These charges are in addition to the monthly subscription fee.
Payment Failure: If your payment fails, we will notify you and attempt to retry the charge. If payment is not resolved within 7 days, your account may be suspended. Access will be restored upon successful payment.
Taxes: All fees are exclusive of applicable taxes (VAT, GST, sales tax). You are responsible for any applicable taxes. We will collect and remit taxes where legally required.
Price Changes: We may change subscription pricing with at least 30 days' advance notice by email. Continued use after the effective date constitutes acceptance.
◆ 8. Intellectual Property
ArcTactic's IP: All rights, title, and interest in the ArcTactic platform, AI models, software, interfaces, branding, and documentation remain exclusively with Zentrio (Pty) Ltd. These Terms grant you a limited, non-exclusive, non-transferable, revocable license to use the platform solely for your internal business purposes during your active subscription.
Feedback: Any feedback, suggestions, or ideas you provide regarding the platform may be used by ArcTactic freely and without compensation.
◆ 9. Your Data & Content
You retain full ownership of all data, CRM records, documents, contact lists, and content you upload or create within your ArcTactic workspace ("Customer Data"). You grant ArcTactic a limited license to process and use Customer Data solely to operate the platform and deliver the services to you.
ArcTactic will not use your Customer Data (including call transcripts, documents, or CRM records) to train, fine-tune, or improve any public or shared AI models.
Upon account cancellation, you have 90 days to export your Customer Data. After this period, we will delete your data in accordance with our Privacy Policy.
◆ 10. Disclaimers
THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, ARCTACTIC EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
We do not warrant that: (a) the platform will be uninterrupted, error-free, or secure; (b) AI-generated outputs will be accurate, complete, or legally compliant; or (c) any defects will be corrected.
◆ 11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL ARCTACTIC, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY:
- Indirect, incidental, special, consequential, or punitive damages
- Loss of profits, revenue, data, business, or goodwill
- Damages resulting from CRM pipeline errors, Voice AI connectivity failures, or database sync delays
- Regulatory fines or penalties arising from your failure to comply with TCPA, CAN-SPAM, GDPR, or other laws
- Third-party claims arising from your use of AI agent outputs
IN NO EVENT SHALL ARCTACTIC'S TOTAL AGGREGATE LIABILITY EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO ARCTACTIC IN THE 3 MONTHS PRECEDING THE CLAIM, OR (B) $100 USD.
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of liability, so the above limitations may not fully apply to you.
◆ 12. Indemnification
You agree to indemnify, defend, and hold harmless Zentrio (Pty) Ltd and its affiliates, officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from:
- Your use of the platform in violation of these Terms
- Your violation of any applicable law, including TCPA, CAN-SPAM, GDPR, or CCPA
- Your AI agent pipeline configurations or Customer Data
- Any claim by a third party arising from communications sent using Voice AI or Marketing AI under your account
◆ 13. Termination
By You: You may cancel your subscription at any time by navigating to Settings → Billing → Cancel Subscription in your console, or by emailing billing@arctactic.com. Access continues until the end of the current billing period. No pro-rated refunds are provided for unused days.
By ArcTactic: We may suspend or terminate your account immediately, without prior notice or liability, if we determine that you have violated these Terms, engaged in illegal activity, failed to pay fees, or pose a security risk to the platform or other users.
Upon termination, your right to access the platform ceases immediately. Provisions that by their nature should survive termination (including Sections 8, 10, 11, 12, and 14) will survive.
◆ 14. Disputes & Governing Law
These Terms are governed by the laws of the State of California, United States, without regard to its conflict of law principles.
Any dispute arising from or relating to these Terms or the platform shall first be addressed through good-faith negotiation. If unresolved within 30 days, disputes shall be submitted to binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration will be conducted in English, and the award shall be final and binding.
Class Action Waiver: You waive any right to participate in a class action lawsuit or class-wide arbitration against ArcTactic.
EU/UK Exception: Nothing in this section prevents EU or UK users from bringing claims before their local courts or asserting rights under applicable consumer protection laws.
◆ 15. Changes to These Terms
We may revise these Terms at any time. For material changes, we will provide at least 14 days' advance notice by email. The updated Terms will be posted on this page with a revised "Last Updated" date. Your continued use of the platform after the effective date constitutes acceptance of the revised Terms.
◆ 16. Contact
For legal questions regarding these Terms, contact:
- Email: legal@arctactic.com
- Billing inquiries: billing@arctactic.com